MOREHEAD, Ky.—Morehead State University cheerleading has entered into a sponsorship and product development agreement with Primus Shoes the two entities announced Wednesday, and will serve as the Official Footwear of MSU cheerleading.
"The Morehead State University cheerleading program is proud and privileged to be in partnership with Primus Shoes,” said MSU cheer coach Bill Mayo. “Their top quality product is a definite advantage to our winning tradition and will greatly help us on our road to another national championship. We are looking forward to continuing this relationship far into the future."
The agreement allows Primus to utilize MSU’s branding marks as endorsements on its products, marketing literature, web, advertisement, television, competition and camp sponsorships. Morehead State cheerleading will serve as a development test bed for current and future Primus products.
"Primus is extremely proud and excited to be the 'official footwear' of the 26-time national champion, Morehead State University cheerleaders," said Robert Eskridge, Primus Vice President. ”In addition to being the footwear of choice for the MSU cheerleading team, Primus and MSU have entered into a development agreement to bring to market new products to benefit the spirit industry that will be world class in performance, comfort and durability."
Nationally recognized as one of the top cheer programs in the nation, Morehead State has won 26 combined national championships between its two programs, All-Girl and Co-ed.
