By Matt Schabert, Morehead State Athletic Media Relations
View and Download Campaign Artwork
MOREHEAD, Ky. – One Town. One Team.
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The term embodies a unified and cohesive unit working together for a common goal, and that's exactly what Morehead State Athletics will utilize as its strategic branding campaign in 2017-18.
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"This campaign will engage our community like we have never done before by connecting the region and making awareness that there is a Division I University in our backyard," said Senior Associate Director of Athletics
Brad Smith. "One Town. One Team' will help centralize the support needed for the athletic department to reach new heights. No matter where you are or where you live, you're part of our team."
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The city of Morehead and Rowan County are an integral part of the success of the athletic department, and One Town. One Team seeks to bring together fans, business owners, students, families and all who want to be invested in the sustained success of Morehead State Athletics.
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And it's not only for the city and county, but for everyone in the entire region and all alumni across the world to join together in support of the students, coaches and staff in the athletic department. With more than 1,000 hours of community service projects completed by those in the department just last year, athletics also believes in the mantra of One Town. One Team.
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Some of the highlights of the new campaign where fans will see the One Town. One Team theme include:
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- Team posters
- Schedule cards
- Outdoor billboards
- Yard signs
- Social media graphics
- Videos
- T-shirts
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These items, along with more artwork associated with the campaign, will be continuously rolled out throughout the year. Fans are also encouraged to download and utilize the graphics for their own social media sites, including Facebook and Twitter cover and profile photos and Instagram and Snapchat posts tagged with One Town. One Team.
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More information is available on MSUEagles.com and the official social media outlets of athletics (Twitter - @MSUEagles; Facebook and Instagram – MSUEagles; Snapchat – MSU_Eagles). To pick up a free yard sign, simply stop by the marketing office located in room 157 of Johnson Arena, email
emmargagliotti@moreheadstate.edu or call 606-783-2387.
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